Ok, you have selected a niche, a niche with sufficient traffic to be attractive, without too much competition, and, most importantly, that you like !
Now, what can you do with that ? Just write stuff about it and pray for google to index it and raise in the search results ? …. might not be a good idea for a profitable site in the short term. However, one part is correct : write stuff. You have to add CONTENT to your site, a LOT OF CONTENT. But it is better if the content is optimized with some carefully chosen keywords in it for your ranking.
Find lots of keywords
Step 1 – Base keywords
The first step that you want to do is write two or three “base keywords” according to your niche – you want to attract people interested in your niche. They can be very broad keywords like “golf”, “dog training”, …
Write them in an excel spreadsheet (it will be a lot easier later), in one tab called “base keywords”.
For this example, we will take three base keywords:
- dog training
- dog training lessons
- dog training tips
Step 2 – extension
Fire up Google Keyord Planner, choose “search for keywords and group ideas”
Then enter your first keyword and click “get ideas”
Google keyword planner will then give you keywords idea according to the first keyword that you typed. Write down those keywords if they have a decent amount of monthly searches (> 500). Don’t forget that those numbers are from adwords, not google searches. The actual number of searches may be a lot higher.
Copy those new keywords in a new tab of your excel file. Repeat the process with the second keyword and your third keyword. You will end up with, in our example :
- dog obedience training
- dog obedience training classes
- dog potty training tips
- dog training
- dog training
- dog training books
- dog training classes
- dog training collars
- dog training courses
- dog training school
- dog training tips
- dog training tips biting
- dog training videos
- guard dog training
- puppy training tips
- service dog training
Step 3 – Extension 2
Now with your list, go to a simple google search. Type in the first keywords you found (in our case : “dog obedience training”), and search. You will notice, at the very bottom of the page, a list of suggested keywords. Copy them in a new tab of Excel
Repeat the process for all your keywords found in step 2. You will get a bigger list of targeted keywords.
Step 4 – some cleaning
Remove non related to your niche keywords, remove keywords with “free” (clearly, those visitor don’t want to buy anything), and remove duplicates (thanks Excel, it has an automatic function to remove duplicates !). Also remove keywords with too few words (we want a list with specific keywords with more than two words)
For the dog training example, I ended up with 87 keywords. Good. Let’s continue.
Step 5 – Estimate traffic
We have a big list of keywords. We don’t want to target all of them, it would be too much time consuming. We need to get a specific keyword list with traffic in it.
Let’s go back to google keyword planner and choose “enter multiple keywords to see how they perform”
Then type in your huge list of keywords. Get the search volume .
And copy them in your Excel file. We want the keywords with at least 100 searches. It is not a lot, but you need some targeted keywords with lower searches to rank in a natural way in google. Also copy the CPC for each keyword, it might be useful.
Step 6 – search competition
Now, with our limited keyword list that we know has traffic in it, we want to know the competition for each keyword. A quick way of doing it is to search in google with a specific query:
intitle:”yourkeyword” inanchor:”yourkeyword” inurl:”yourkeyword”
Basically, this will tell google to give you all website that have “yourkeyword” in their title, in a link of in their url.
After calculating the ratio “monthly searches / number of existing sites”, we can clearly see what are the most promising keywords, and what keywords are completely saturated and will be hard to rank. Focus on the top 10 keywords that have the best ratio.
In your list of found keywords, there are some that are clearly “buyer” keywords. We mean by “buyer” keywords, a keyword from a search query of a “willing to buy visitor”. Someone searching on google for “asus laptop review” or “cheap asus laptop” is more willing to buy one instead of someone searching for “asus laptop” (could be looking for drivers, support center, asus website, …). You must carefully choose the keywords that have a buy intention in it.
Here is the list of some keywords with buyer intention hidden in it :
- buy online
- brand names (asus, nike, …)
When you will look at the keyword list you have found, you will clearly see those that are with buying intention inside. Focus on those keywords, mainly. You want to attract visitors that want to buy what you are selling.
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